New Google AdWords Interface

Google has finally made their new AdWords interface available to the entire public, not just select advertisers.  Just look to the top right of your interface and select New Interface (Beta) to see your screen transform into the new layout provided by Google.

Austin Rachlin, a member of the Google AdWords team, explains on one of Google’s latest blog posts that the reason for the new interface is to “help you manage your campaigns more efficiently.  We also wanted to offer some of the conveniences you’ll find in other Google products, like keyboard shortcuts.  Just like in Gmail, you can quickly navigate around your account without having to use the mouse.  In the new AdWords interface you have a number of keyword shortcuts at your fingertips.”

You can find the list of keyboard shortcuts here.

My personal favorite part of the new interface is that instead of click on reporting, tools, billing and my account tabs, you can simply place your mouse over them and click for a drop down menu.  No wait time to be taken to a next page to see your options.

You are also able to see all of your campaigns and their settings at once instead of clicking on each individual campaign to be taken to another page to adjust settings.  Everything is entailed into one screen - very convenient.

The same tools and resources that are included in the “old version” of the  AdWords interface are in the new AdWords interface, but accessing those functions is a lot simpler and takes up a lot less of your time.

If you choose to look into the new AdWords interface, as Google encourages us to become familiar with it, there are some helpful hints located on the bottom left corner of the interface underneath a “Help” headline.  You can find a “what you should know” link and learn how to create a new campaign, measure your account’s performance, keyboard shortcuts and more.

Google AdWords’ new interface is in “beta” and they are claiming that they encourage any feedback as they are still making changes to the new layout.