Google Announces Mysterious Advanced Search Query Report

I recently read an article that talked about a new option in a very helpful ppc report, the search query report.

Those “other unique queries” that show up in majority of the report will now be kept to a minimal and Google will provide us with more queries to work with after running the report.  Advertisers will be able to choose between a standard search query report and an advanced.  A common question has been, “who would want to run standard when you can run advanced?”

Before we get too excited, it seems as though Google is randomly placing this option into select accounts.  It is not available for every advertiser at this time.

In the article, PPC Hero Blogger John explains the advanced search query report: “Initially, we pulled our first Advanced (All Queries) report for the past few months – which still provided countless “other unique queries” entries. However, it has been rather consistent for new Google reports to only be valid from the date of launch. We haven’t seen one iota of reporting or announcements on this feature, so we decided to run the new report for the past 2 days (03/30 – 03/31). In this test, we found that the Advanced (All Queries) report displayed 441 search queries out of 445 searches. Not bad. Not bad at all!

For all advertisers who are unfamiliar with search query reports and account optimization, a PPC management firm should be happy to handle all of these functions for you.